Emaar Hospitality launches Passion Plus Quality System

Emaar Hospitality Group, the hospitality & leisure business subsidiary of Emaar Properties, has launched Passion Plus, a new system of standards and procedures to enhance the guest experience, at all its properties including hotels, serviced residences and leisure clubs.

Passion Plus has been developed by Guest Best, an international quality consultancy, in association with the management team of Emaar Hospitality Group. The system aims to set a new benchmark in corporate standards, standard operating procedures, learning & development checklists and service excellence verification.

Mr Marc Dardenne, Chief Executive Officer, Emaar Hospitality Group, said, “Emaar Hospitality Group is committed to upholding the highest standards in customer service and in offering a diverse bouquet of amenities that maximize the guest benefits. Passion Plus, through its various parameters of operation, helps us to quantify and measure service excellence and quality standards.”

“Attaining tangible quality and service deliverables is the key to owning and managing benefit-focused properties – one of the unique selling propositions of Emaar Hospitality Group’s properties. Passion Plus will be one of our key drivers in accrediting all our properties to the highest international standards in quality certification,” Mr Dardenne added. 

Passion Plus is database driven that helps users to track and record the performance of staff. The system can be personalised to measure the progress achieved against specific learning and development benchmarks. Updating processes are readily available and immediate distribution of data is possible by a single key-stroke. Upgraded procedures are communicated in simplified terms thus ensuring that quality improvement practices are rendered effective.

Emaar Hospitality Group encompasses The Armani Hotels & Resorts, a joint venture of Emaar with Giorgio Armani S.p.A; The Address Hotels & Resorts, the newly launched hotel brand; Al Manzil, Qamardeen and The Palace, The Old Town hotels already operational in Downtown Burj Dubai; the Arabian Ranches Golf Club; The Montgomerie, Dubai; Dubai Polo and Equestrian Club; Nuran Serviced Residences and Hayya! recreation clubs.

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