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Emaar Hospitality Group, the hospitality & leisure business subsidiary of Emaar Properties, has
launched Passion Plus, a new system of standards and procedures to enhance the guest experience, at all its properties including hotels, serviced residences and leisure clubs.
Passion Plus has been developed by Guest Best, an international quality consultancy, in association with the management team of Emaar
Hospitality Group. The system aims to set a new benchmark in corporate standards, standard operating procedures, learning & development checklists
and service excellence verification.
Mr Marc Dardenne, Chief Executive Officer, Emaar Hospitality Group,
said, “Emaar Hospitality Group is committed to upholding the highest
standards in customer service and in offering a diverse bouquet of amenities that maximize the guest benefits. Passion Plus, through its various
parameters of operation, helps us to quantify and measure service excellence and quality standards.”
“Attaining tangible quality and service deliverables is the key to owning and managing benefit-focused properties – one of the unique
selling propositions of Emaar Hospitality Group’s properties. Passion Plus will be one of our key drivers in accrediting all our properties to the
highest international standards in quality certification,” Mr Dardenne
added.
Passion Plus is database driven that helps users to track and record the performance of
staff. The system can be
personalised to measure the progress achieved against specific learning and development benchmarks. Updating processes are
readily available and immediate distribution of data is possible by a single key-stroke. Upgraded procedures are communicated in simplified
terms thus ensuring that quality improvement practices are rendered effective.
Emaar Hospitality Group encompasses The Armani Hotels & Resorts, a joint venture of Emaar with Giorgio Armani S.p.A; The Address Hotels &
Resorts, the newly launched hotel brand; Al Manzil, Qamardeen and The Palace, The Old Town hotels already operational in Downtown Burj
Dubai; the Arabian Ranches Golf Club; The Montgomerie, Dubai; Dubai Polo and Equestrian Club; Nuran Serviced Residences and
Hayya! recreation clubs.
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