Pacific Asia Travel Association (PATA) has chosen Mrs. Phornsiri Manoharn, Governor of the Tourism Authority of Thailand (TAT), as its
Chairman-elect for 2008/2009 and Chairman of the Board for 2009/2010. This decision was made by members of the PATA Executive
Committee at the PATA Board of Directors Meeting and the 57th Annual General Meeting held in Colombo, Sri Lanka,
between April 4-7, 2008.
Mrs. Phornsiri said, ďThis is certainly not an individual honour, but a national honour as well. It is an acknowledgement of Thailandís active
role in the Asia Pacific tourism industry. PATA and Thailandís tourism industry, and especially TAT, have grown together and are
inseparable from one another.Ē
As PATA Chairman, she will have the opportunity to be the driving force in planning and implementing PATAís activities that
aim to benefit its
members in economic and social areas and be the agent for change as the tourism industry in the region expands and grows.
Phornsiri mentioned in Colombo that a main priority for her would be to strengthen the associationís membership structure by creating consistent
interaction among PATA chapters, their members and the PATA Headquarters in Bangkok.
TAT is one of the longest-serving member organizations of PATA, having been a member since TAT was established in 1960. Through
TATís support, Thailand has hosted a number of PATA conferences, workshops and special projects, including several annual conferences
where its members from around the world congregate.
Another highlight PATA event that Thailand will next host is the
PATA CEO Challenge
2008: Confronting Climate Change in Bangkok during
29-30 April, 2008.
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