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Regional tourism activities and their overall impact on employment and economic growth will be at the centre of the international
conference “Knowledge as a Value Added of Tourism Destinations” to
be held in Malaga, between 29-31 October 2008.
Jointly organized by the UNWTO Statistics Department
and Tourist and Commerce Board of the Government of Andalusia, this global gathering aims at initiating the constitution of an international network of experts on tourism
and regional economies.
The Malaga Conference aims to prove the increasing relevance of measuring the economic contribution of tourism at sub-national levels,
which in turn can multiply the benefits of establishing links among tourist destinations.
The event will identify the necessary economic and social information and the appropriate economic analytic tools in the perspective of a
more efficient destination management.
The three-day
gathering builds around four thematic areas:
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Measurement and analysis of tourism economic contributions - Tourism Satellite Account, economic impact models, employment in
tourism industries;
- Measuring the flows of visitors - Statistical use of administrative records, measurement of cross-border and inter-regional flows,
complementary statistical information and use of new technologies;
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Tourism and territory - system of indicators (territorial, sustainability, etc.), Geographical Information Systems and tourism-environment
linkage;
- Tourism destination management - Monitoring and evaluating objectives, systems of indicators and measurement of the impact of the
holding of large events.
Against this background, the Malaga Conference will be the first step towards the creation of an international knowledge network on
tourism activity and the tourism economy at sub-national levels. This network will be created after the conference and will contribute to
identifying all qualified institutions and researchers in the field of regional economies and tourism.
The UNWTO is encouraging the participation and the voluntary submission of papers.
The event will serve as a precursor for the V UNWTO International Conference on Tourism Statistics,
to be held in Bali, Indonesia, March 2009. This is a
continuation of UNWTO’s efforts in promoting the importance of reliable data for measuring tourism’s contribution to the overall economy.
This conference will have a special focus on employment in the tourism industries.
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