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The Address Hotels & Resorts,
a new hotel brand launched by Emaar Hospitality, is to assume the management and operations of
The Palace, The Old Town hotel within Downtown Burj Dubai. The five star hotel was earlier managed by Sofitel, the hotel management brand of
Accor.
Mr Marc Dardenne, Chief Executive Officer, Emaar Hospitality,
said, “The Address Hotels & Resorts is Emaar’s home-grown five star premium hotel brand and The Palace, The Old Town is one of the
prestigious hotel developments by Emaar. By integrating the hotel under The Address umbrella, as a separate collection, we aim to achieve
service and operational consistency and efficiency, while enhancing the overall value offering of the hotel group.”
The current branding of The Palace, The Old Town will continue with The Address Hotels & Resorts managing all operational aspects. This
reiterates EHG’s goal of having a diverse bouquet of hotels – some featuring The Address branding and others operated by the hotels company.
Mr Robert Gaymer Jones, Chief Operating Officer, Sofitel Luxury Hotels Worldwide,
said, “The Sofitel team has done a very good job since the
opening of The Palace, The Old Town and I want to thank them all. The Palace is one of the exemplary hotel destinations in Dubai and we are
confident that The Address, Emaar’s own hotel brand will build further on the strong platform of growth we have created for the property. We
wish Emaar Hospitality the very best and continued success at The Palace.”
The Address Hotels & Resorts will open three new hotels in Dubai: The Address, Downtown Burj Dubai; The Address, Dubai Mall; and The
Address, Dubai Marina. The Palace, The Old Town is located within Downtown Burj Dubai and has 242
guestrooms and suites.
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