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Etihad Airways
has launched a new international television advertising campaign. The high-budget TV commercial
received its official premiere in the UAE on 5 February, before being rolled out across the Middle East, Europe, North America and Asia.
Peter Baumgartner, Etihad Airways' executive vice president marketing and product,
said, "Etihad Airways is fast-establishing itself as one
of the world's leading airlines with a reputation for quality products and services, both on the ground and in the air.
"This is our second commercial and illustrates the wealth of culture and hospitality offered at Etihad Airways and inspiration from the
airline's home-base of Abu Dhabi.
"Etihad is still a relatively young airline and a high-profile international television commercial like this will help raise awareness of the Etihad
brand in many of our key markets across the world."
The commercial was written by global advertising agency TBWA, and directed by James Wheedon from London-based Bare Films. It was
filmed entirely in Abu Dhabi using a combination of Etihad cabin crew and professional actors in a variety of locations, including
the impressive Emirates Palace hotel.
Etihad Airways' previous television commercial picked up the accolade for 'world's leading travel television commercial' at the 2007 World
Travel Awards.
Etihad enjoyed its highest ever daily passenger figures during the first days of 2008.
During the first few days of January the airline carried nearly 19,000 passengers each day, with average seat factors of 88% across its
network to break the carrier's record loads.
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