Transaero, Russia’s third largest airline,
has signed a five year, multi-million dollar agreement with aviation IT specialist SITA for its
passenger management system. The agreement includes the provision of SITA Reservations, Ticketing, Departure Control Services, Revenue Management and
Transaero was the first Russian airline to introduce e-ticketing
and to provide web check-in. Through SITA’s next generation programme Transaero will be able to provide improved customer service,
maintain better control over its distribution channel mix and to increase profitable revenues.
Ilya Gutlin, SITA Regional Vice President for Eastern and Central Europe,
said, “SITA’s strategic investment in Horizon will deliver a series of
innovational waves to our 150-plus customers extending and enhancing functionality of existing systems with next generation, value-added
services over the coming years.
“This comprehensive provision of services is hugely advantageous for Transaero. For example, through the use of the SITA Revenue
Management system alone, Transaero will achieve a significant increase in revenue.”
New services will include flexible customer journey management with a next generation PNR for customer-centric searching and reporting, and
a new weight and balance system with an advanced graphical user interface. All the new Horizon services are designed to ensure its airline
users can manage the passenger process in a cost efficient manner.
Transaero is based in Moscow and Saint-Petersburg with a network that includes more than 85 destinations in Russia, Europe, Asia, Africa and
Americas. Passenger numbers are expected to reach 4 million in 2008, up 57% since 2007.
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