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Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry,
has reported an increase of hotel bookings of 7.5% in 2007. Half of Amadeus' hotel bookings come from a different country from the hotel which is being booked so the rise in bookings
reflects a global growth in international guests.
Similarly, trends in Amadeus' IT business indicate hotels are preparing for international expansion; sales of
Amadeus' multi-property
Property Management System increased by 33.4% in 2007. These two trends show that hotel chains are gearing up for welcoming foreign
guests and opening properties in new countries.
Hotel occupancy during 2007 increased in every region of the world, according to a survey by
Deloitte (Asia Pacific, Central and South
America, Middle East and Europe). Unlike previous periods of high occupancy, in 2007 hotels invested more in Revenue Management
technology, which helps hotels increase occupancy and revenue per available room (revPAR), a standard performance measure in the
industry; over 1,000 properties now use Amadeus Revenue Management Solution. Deloitte also reported that average room rates and
revenue per available room increased by at least 10% in all regions of the world.
Offering direct access to 90,000 travel agency offices through over 400.000 points of sale in 217 countries,
Amadeus' GDS distribution
brings value to a hotel targeting mainly international guests. Now, 77,000 hotels are listed in the system, an increase of close to
30% in two years. The average stay booked through Amadeus has increased to two nights. Such growth shows the increasing importance
of the GDS in a hotel's distribution strategy as it seeks to target guests from an ever-growing list of new, emerging economies. At the same
time, over 115 top chains provide their Best Available Rate (BAR) through Amadeus. This combination
of property choice and confidence in rates provided offers to Travel Agencies the guarantee that Amadeus is the best and most efficient place to shop and book hotels, meeting
the increasing demands of their customers.
In 2007, Amadeus re-engineered its hotel distribution platform, doubling the flexibility with which a travel agent can search for hotels. The
new platform paves the way for richer, multi-lingual information to be stored in the system: a key consideration for hotels attracting guests
from fast-expanding economies like China. Amadeus also introduced a new way to deliver
revenue and property management technology
as on-demand services which hotels can access over the internet as and when they need them. All maintenance and software upgrades are
carried out transparently by Amadeus at its datacentre in Germany leaving the hotel to concentrate on
maximising their revenue and offering the best guest experience.
Antoine Medawar, Managing Director, Amadeus Hospitality Business Group,
said, "Growth in emerging markets represents two big opportunities for our hotel partners: attracting guests from these new markets or opening properties in them. Our technology solutions,
born and bred in a multi-cultural environment, help hotels make the most of both these opportunities. And now is the ideal time for hotels to
invest in solutions which keep cost down and revenue high, as global demand for hotel rooms outstrips
supply."
See
other recent news regarding:
Airlines,
Aviation,
Hotels,
Amadeus,
GDS,
Visitor
Arrivals, MasterIndex
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