ASIA Travel Tips.com

 

STB Promotes Quality Service with Singapore Service Star

Search ASIA Travel Tips .com Latest Travel News Send to Friend Friday, 5 December 2008

Businesses from the retail, nightspot and food & beverage industries in Singapore providing good service will now get a special mark of recognition under a new accreditation scheme launched by the Singapore Tourism Board (STB).

The Singapore Service Star is a service accreditation scheme that seeks to recognise and promote businesses that deliver good service and inspire the industry towards service excellence. Surveys conducted by the STB to study tourists’ perception of service have showed that service quality is one of the key drivers of satisfaction, surpassing other factors such as variety of products and value for money. The 2007 study also showed that 90% of tourists would feel more confident in patronising a store recognised by a quality scheme.

“Consumers today are increasingly sophisticated, well-travelled and discerning, and it is only natural that they have heightened expectations when it comes to service quality. More visitors have cited the value of quality service as essential. With the challenging economic outlook now, it is even more imperative for businesses to differentiate themselves with the extra ‘X’ factor by providing an unforgettable experience with quality service. It is only through an ingrained culture of service excellence that Singapore will differentiate itself as a premier tourist destination,” said Ms Neeta Lachmandas, Director of Service Quality at the STB.

Charter Members

More than 300 organisations from the retail, food & beverage and nightspot industries have joined the Singapore Service Star as charter members for two years. These establishments were selected based on their history of providing good service and they have, in addition, also achieved good scores in the mystery shopping conducted, performing above the industry average.

The charter members have also fulfilled the scheme’s pre-requisites and membership criteria including complying with the scheme’s code of practice and trade requirements, and had no history of warning letters from STB. Businesses in the jewellery sector will also have to undergo annual audits by a qualified gemologist. Membership will be renewable on an annual basis conditional upon meeting the membership criteria. Some charter members include Gucci, Royal Sporting House, Palm Beach Seafood, Les Amis, The Arena and Zouk.

Singapore Service Star Benefits

Members under the Singapore Service Star will also receive benefits. In recognition of their efforts in providing good service, they will receive a Singapore Service Star decal which they can display prominently at their shop front. The listing of members will also be publicised internationally through STB’s worldwide offices, external publications and echannels.

To help them address service gaps, STB will provide members with information on customers’ expectations and perception through annual customer exit surveys as well as mystery shopping results.

In addition, selected members will be showcased as industry role models through dedicated editorials, profiles and write-ups as leaders in service excellence. They will also receive invitations to free or discounted seminars on service excellence with internationally recognised keynote speakers.

Consumers can look out for the Star decal when they next go shopping, dining or clubbing and be rest assured that these establishments stand out from the rest in terms of service delivery.

See other recent news regarding: Airlines, Aviation, Flights, HotelsPromotions, New Hotels, Singapore, Shopping

Subscribe to our Latest Travel News Daily Email Free of Charge by simply entering your email address to the right. You can also stay updated with our RSS Feed Free Travel News RSS Feed and even add the travel news to your website. Have questions? Please read our travel news FAQ.
     
Exclusive HD video interview with Mr. Fumihiro Sakakibara, General Manager - Japan, Macao Government Tourism Office. Aviation industry update from the Group CEO of AirAsia, Mr. Tony Fernandes, and Gary Chapman, Emirates' President Group Services and dnata. Exclusive HD video interview with Mr. John R. Rolfs, General Manager of The Ritz-Carlton, Tokyo and Vice President Japan & Korea. In this interview, filmed in a luxurious suite at The Ritz-Carlton, Tokyo on Sunday, 24 September 2017, we ask Mr. Rolfs to tell us more about the property.
Macao Tourism Update Aviation: AirAsia and Emirates The Ritz-Carlton, Tokyo
What exactly is going to happen to The Dusit Thani Bangkok hotel, when will it close, what about the staff, when will the new Dusit Thani Bangkok open and what will it be like? In this exclusive HD video interview with Ms. Sukanya Janchoo, General Manager of The Dusit Thani Bangkok, Steven Howard of TravelNewsAsia.com asks Khun Sukanya about the hotel, its markets, RevPAR and these major changes. Travelodge Hotels Asia’s Brands and Expansion Plans - Exclusive HD Video Interview with Stephen Burt, Chairman. Exclusive HD video interview with Alejandro Bernabe, Group Director of Avani Hotels and Resorts. We talk about Avani Hotels' future plans and what exciting new developments are in the pipeline. You will also learn that Avani is about to announce a new sub brand, is currently building its first resort with private pool villas and what the group's position is on new technology.
Dusit Thani Bangkok Travelodge Hotels Asia Avani Hotels & Resorts
Jonathan Wigley, CEO of Travelodge Thailand, outlines expansion plans in HD Video Interview. Exclusive HD video interview with Myanmar's Minister of Tourism and Hotels, H.E. U Ohn Maung, about the status of tourism in the beautiful and mystical country of Myanmar (formerly known as Burma). Birth of a Luxury Thai Hotel Brand - HD Video Interview with Christopher E. Stafford, Chief Operating Officer of the newly formed 137 Pillars Hotels & Resorts.
CEO of Travelodge Thailand Myanmar Tourism Update Birth of Luxury Thai Hotel Brand
This HD video tour of Thai AirAsia X's brand new 337-seat Airbus A330-300 aircraft was filmed at Don Mueang Airport in Bangkok, Thailand on 14 May 2014  Exclusive HD video interview with Jaime J. Bautista, President & Chief Operating Officer (COO) of Philippine Airlines (PAL) HD video of the interior and exterior of a Thai Vietjet Airbus A320-200.
Thai AirAsia X A330-300 PAL President & COO Thai Vietjet A320-200
Inside Qatar Airways Boeing 787-8 Dreamliner - HD Video It takes 800 workers between 65 and 80 days to assemble, install, test, paint, furnish and deliver an Emirates Airbus A380. Showers, Bars, Lounge - The Emirates Airbus A380 Has Them All - HD Video Tour Thai Airways International Takes Delivery of Brand New Boeing 777-300ER
Qatar Airways B787 Emirates A380 Thai Airways B777-300ER

Latest Travel News
Advertising
Advertising

 
Copyright © 1997-2017 ASIATravelTips.com/TravelNewsAsia.com