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Rosewood Corniche has teamed up with the International Institute of Modern Butlers to
further enhance the Jeddah luxury hotel’s celebrated butler team.
Steven Ferry, Founder and Chairman of the International Institute of Modern Butlers, and his colleague Budi Prihardjanto, Far East Director of
the company, have extensive international experience in butler training and service, and are now actively working with the Rosewood Corniche
butler team until mid-November 2008.
The training revolves around a series of lessons in the hotel suites and the classroom, in which Ferry and Prihardjanto provide role playing
scenarios and hands-on coaching for Rosewood Corniche’s team of butlers.
The butler lessons bring dynamic and creative approaches to honouring the time-tested methods of traditional butlering and simultaneously
updating techniques and redefining what gold class service means.
“We are excited to work with the International Institute of Modern Butlers and elevate our Butler service to new heights,” said Hans-Peter
Leitzke, Managing Director of Rosewood Corniche. “Steven Ferry and Budi Prihardjanto are titans in the hospitality industry, and we are grateful to have them share our dedication to excellence
and provide us with new ideas and instruction to deliver the highest level of personalized service to Rosewood Corniche guests.”
Steven Ferry has been an important fixture in the hospitality service industry for the last two decades. A founding member of the International
Guild of Traditional Butlers and the International Institute of Modern Butlers, Ferry is seen as a world-wide authority on butlering, and has
authored 20 books and hundreds of articles for numerous publications.
Ferry continues to privately train butlers for positions in estates, resorts, and private households, while also lecturing at distinguished
institutions across the world.
Budi Prihardjanto has
over a decade of experience at some of the most exclusive hotels and resorts in the Middle East and South East Asia. His
expertise in a number of service fields, running rooms division, front office, room service and housekeeping in addition to butler recruitment and
training, has been invaluable to his success.
Designed for both business and leisure travel, Rosewood Corniche is ideally positioned on Jeddah’s Corniche, one of the city’s most
impressive districts. The celebrated Jeddah Corniche runs parallel to the Red Sea for over 20 miles, and provides convenient access to the
city’s business and leisure areas.
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