a leading multi participant loyalty programme, offered the ultimate in rewarding shopping at the recently concluded GITEX
Shopper in Dubai by seeing a record of 2.73 Million Miles being redeemed by valued customers shopping at
The instant redemption scheme installed at GITEX Shopper allowed Air Miles Cardholders to instantly redeem accrued Air Miles towards any
purchase made at the Emax store.
“Over the last two years of our partnership, we have seen the Air Miles – Emax relationship grow from strength to strength, as has our overall
sales,” said, Rangarajan Narayanan, Marketing Manager, Emax.
“The Air Miles instant redemption scheme was well received by our customers who could instantly get money off their total bill by using their Air
Miles Card throughout GITEX. Air Miles’ association and involvement was indeed very instrumental in making Emax synonymous with
GITEX Shopper & Consumer Electronics Expo 2008,
one of the Middle East’s leading retail consumer electronics
platforms, featured an extended range of special offers and competitions.
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