Starwood signs 100th Hotel in China - the Sheraton Beijing Dongcheng

Starwood Hotels & Resorts has signed its 100th hotel in China. The Sheraton Beijing Dongcheng Hotel will feature 470 rooms, approximately 36,000 square feet of meeting space, 3 restaurants and bar, a health club, spa and indoor heated swimming pool. The hotel is part of the final phase of the Global Trade Center (GTC) mixed-use complex development. The complex comprises offices, retail shops, condominium, serviced apartments, and the hotel. The Sheraton Beijing Dongcheng Hotel is scheduled to open January 2011.

Located in Dongcheng District, Sheraton Beijing Dongcheng Hotel is located in the heart of Beijing transportation network near the Third Ring Road, and within close proximity to the 2008 Olympics venue, business and financial districts as well as Tiananmen Square.

In addition to the Sheraton Beijing Dongcheng Hotel, Starwood currently has two hotels under construction in Beijing: aloft Beijing Haidian and Four Points by Sheraton Beijing, Haidian; as well as 4 hotels in operation: Great Wall Sheraton Beijing, The Westin Beijing, Financial Street, The Westin Beijing, Chaoyang and St Regis Beijing.

“With strong domestic demand, an increasing affinity for global brands and international inbound travel on the rise, our opportunity in China is perhaps unsurpassed anywhere in the world,” said Simon Turner, President, Global Development for Starwood Hotels & Resorts. “What’s more, by 2020, China will generate over 100 million outbound trips a year, more than triple its current output, making it one of the largest origins of outbound travel in the world. As the Chinese travel abroad, they look for brands they know, and therefore Starwood’s development in China today, has significant implications for our hotels worldwide.”

Starwood continues to grow aggressively throughout Asia Pacific, with over 80 hotels under construction. China continues to fuel growth in the region, and more than half of Starwood’s pipeline in Asia Pacific is in Greater China, where the company expects to double its portfolio by 2011.

In addition to the 43 hotels Starwood currently operates in China, Starwood has 57 new properties scheduled to open. These include 22 Sheratons, 12 Four Points by Sheratons, eight Westins, five W hotels, four St Regis, three Le Meridien hotels, two aloft hotels and one Luxury Collection hotel.

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