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Qatar Airways has
launched a brand new global television, print and online advertising campaign focusing on its key attributes as a premium brand and
adopting the new tagline, ‘The world’s 5-star airline.’
The
move comes as Qatar Airways launches a brand new global identity with emphasis on the name Qatar in
large bold letters to reflect the country as a leading world aviation hub.
The brand communications campaign includes three new 30-second television commercials showcasing the airline’s best attributes –
award-winning hospitality, cuisine and international network with particular emphasis on Qatar Airways’ exclusive
Premium Terminal at Doha
International Airport and the gourmet inflight cuisine.
The commercials were shot on location in far flung destinations including Thailand, India, United States, Italy, Qatar and China. They are being
aired on leading television networks including CNN International, Al Jazeera International and BBC World and complement a print campaign
across prestigious newspapers and magazines worldwide. Qatar Airways is also sponsoring the highly-acclaimed financial news channel CNBC
Worldwide Exchange with the new-look advertising campaign.
The
airline has simultaneously launched its global online branding campaign across several websites, including Bloomberg, CNN
International, BBC World and Yahoo!
In addition, the airline has produced a series of dynamic 360 degree online vignettes showcasing the crème de la crème of the airline’s
products. The stylish imagery offers
360 degree views of selected elements of the Qatar Airways travel experience,
allowing travellers discover the airline’s award-winning services with the click of a mouse from the comfort of their home or office.
Qatar Airways Chief Executive Officer Akbar Al Baker said the new campaign reflected the great strides the national airline of Qatar had made in
such a short few years since its launch.
“Qatar Airways was formed in 1997 and so much has happened with the airline and the industry since its creation,” he said.
“We have developed and evolved into an airline of choice. But there is no room to rest on our laurels, which is why we have to maintain our
strong position in the market and project our best attributes to the travelling public.
“Our new global campaign aims to further strengthen our position as an airline of choice and we are confident viewers and readers will be able to
connect with the campaign giving them a feeling of being part of the Qatar Airways travel experience.”
Qatar Airways operates a young and modern fleet of 62 Boeing and Airbus aircraft to 83 cities across Europe, Middle East, Africa, Indian
subcontinent, Far East and North America. The airline currently has orders for more than 200 aircraft worth over US$30 billion.
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