the inaugural ITB
Asia in Singapore late last month, luxury hospitality group, Rixos Hotels,
announced plans to open its first hotel in Asia. The 298-room Rixos Premium Khao Lak,
formerly the Sofitel Khao Lak, is scheduled to open on 16 December
Khao Lak hotel will
be based on an All-Inclusive concept, in which guests receive meals and other food and beverage options,
including alcohol, as part of
the in-room package.
some All-Inclusive resorts, guests will not be required to wear special
tags to identify them as guests, instead they will be simply asked for
their name and room number when enjoying the food and beverage options
available. As Rixos is also aiming to create a five-star resort, the
All-Inclusive food and beverage options will be available for a la carte
as well as buffet.
"We aim to drive business from our European properties into our emerging Asian portfolio as well as entice Asians to stay in our established
European hotels," said Rixos Hotels Corporate Communications, Advertisement and PR Manager, Tunc
Tuzcu. "By launching the Rixos brand and our premium product in Khao Lak we hope to become as popular and successful in Asia as we are in
Experienced Asian hotelier William Schillinger has been appointed General Manager to launch the Rixos Premium Khao Lak. The company has
also opened an Asia Pacific regional headquarters in Bangkok.
Rixos Premium Khao Lak is located on a 300-metre stretch of private beach overlooking the Andaman Sea, less than 90 minutes from Phuket
The resort features three Executive Suites, 16 Duplex Suites, 20 Junior Suites, 149 Deluxe Rooms and 110 Lagoon and Pool Access Rooms,
four restaurants - serving international, Thai, Japanese and Mediterranean dishes, evening entertainment, special facilities in The Rixy Club for
children and a spa with 15 private treatment villas.
Inside the resort's 80,000-square-metre tropical garden is
one of Southeast Asia's largest lagoon-style swimming pools. Possible
recreational facilities in and around the resort will include beach volleyball, water polo, sailing, wind surfing, snorkelling, diving, paddleboats, canoeing, rafting, hiking,
elephant trekking and a Rixos Spa which will feature not only
traditional Asian therapies and treatments. but will also have Turkish
Rixos Premium Khao Lak provides three conference rooms and three meeting rooms, which can be joined into a 280-guest, theatre-style Grand
Hotels, headquartered in Turkey, currently has five hotels in Turkey,
one in the Ukraine, one in Croatia another in Kazakhstan. In 2009 the
group will open the Ottoman Palace in Dubai, which will start out as the
only Rixos hotel not to be All-Inclusive, and an hotel in Almaty. In
2010 the group has plans to open an hotel in Vienna and also Bahrain.
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