Amadeus' Activities & Entertainment Destination Services Platform enhances Iberia's website

Iberia, Spain's largest air transport group and a leading airline in the European-Latin American market, has chosen Amadeus as their selected partner for the worldwide distribution of destination content on Iberia.com.

Thanks to the Amadeus Activities & Entertainment destination services platform, Iberia's online shoppers will be able to book an array of unique destination activities in conjunction with booking flights, hotels or other services already available on the Iberia site as of May this year. The platform offers a wide range of global content from most of the world's leading providers, including airport transfers, adventure trips, tickets to the most popular theatre and sporting events, sightseeing tours and destination passes.

"By offering this high quality, personalized destination content that is fast and easy to access from a single source, we are able to further improve our customer¹s shopping experience on the Iberia.com site, at the same time delivering added value with completely new types of solutions. Working together with Amadeus and Unaira for this implementation was an obvious choice since it meant that we only had to integrate one partner to access worldwide content," said Javier Perez Rios, General Manager, Iberia.com.

The Amadeus platform is integrated on the Iberia website and contains more than 7,000 bookable destination products in over 400 destinations worldwide. Thanks to the platform's advanced personalisation capabilities, it will automatically display content according to the destination and dates of the customer's booked air segment.

"Unaira's market-leading technology provides the airlines' clients access to a vast array of local service providers for an all-encompassing international booking solution which will be a tremendous benefit to airlines and airline passengers alike," said Brice J. Bay, President and CEO of Unaira. "We only work with the leading providers of local content worldwide to be sure that we only offer the best local products and services to our clients. The platform offers true multi-channel capabilities as well as a wide product range, which are the real strengths of this offer."

In April 2007, Amadeus signed a strategic partnership with Unaira GmbH, a leading consolidator of destination content and services to the travel industry, for the worldwide distribution of Unaira's content within the Amadeus destination services platform.

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