Starwood's First Element Hotel in Europe, Africa and the Middle East to be in Abu Dhabi

Starwood Hotels & Resorts and the Abu Dhabi National Exhibitions Company (ADNEC), are to develop a new Element hotel in Abu Dhabi - the first to be introduced in the Europe, Africa and Middle East division.

The new Element hotel is scheduled to open in 2011 at the prestigious Capital Centre development in Abu Dhabi - a business and residential micro-city including a state-of-the art exhibition centre, a 2.4km marina development, and a gravity defying, iconic feature tower known as Capital Gate. Element will feature 36 studios, 144 one-bedroom guest rooms, and 90 two-bedroom units, a restaurant, swimming pool and fitness center.

"With Element we are once again reinventing the extended stay hospitality service category, and are thrilled to be working with Abu Dhabi National Exhibitions Company to bring the first Element hotel into the Europe, Africa and Middle East division of Starwood," said Roeland Vos, President Europe, Africa & Middle East, Starwood Hotels & Resorts Worldwide, Inc. "Abu Dhabi is a great city for Element's first entry to the Middle East, and the hotel will deliver great style, comfort, design and functionality to travelers."

Sanjay Tanna, ADNEC Business Development Director added: "The large real-estate projects and strong economic growth in Abu Dhabi have generated significant demand for short to medium term accommodation for executives. Traditionally, this market prefers the 'home comforts' of extended-stay hotels over traditional hotels, which is why Element hotel is the ideal strategic fit. Starwood understands the market and our needs, making this a perfect partnership between an owner and an operator."

Element Hotels feature the Heavenly bed - reimagined as a platform bed, spa-like bathrooms with oversize showers and rain showerheads, water-efficient faucets and fixtures, a state-of-the-art fitness center, fresh and healthy complimentary breakfast and organic pantry options, plus the latest in technology and unexpected delights like complimentary bikes for guests and staff and valet parking.

Each Element hotel is infused with natural light, featuring a 16-foot window wall in the lobby and oversized windows in each guest room providing sightlines to the outdoors. Biophilic design - literally meaning the love of living systems - is the art of bringing the outside world in and natural colors and patterns are reflected in the Element rooms and public space design and furnishings.

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