has become the first airline to use Amadeus Banners to launch a graphical campaign
to promote special deals to travel consultants. Amadeus Banners is the first new development from a range of airline merchandising features through the Amadeus Airline Retailing Platform, a
new distribution proposition launched earlier this year.
Amadeus Banners allows airlines to communicate their
promotions or other advertising, to a selected target audience in a cost-effective way. Displayed in a graphical format, or banner, the advertising messages are
triggered based on the flight entry request, facilitating greater awareness and ensuring the relevancy of the information to travel agents. In this
way, airlines can communicate more efficiently on routes, promotions, special offers and ancillary products to the travel agent´s desktop who
can thus provide enhanced consultation to the end customer.
Jarkko Konttinen, Head of Global Marketing Communications, Finnair,
said, Amadeus Banners allows us to differentiate our brand through the
use of images and graphic displays to better feature our messages. This format is more visually powerful and has provided us with the maximum
impact for our campaign. In addition to this, with the advanced reporting capabilities we have been able to accurately analyse the effectiveness
of the campaign and track our return on investment.
Frédéric Spagnou, Vice-President, Airline Business Group, Amadeus,
added, Being able to promote and retail their products through the travel
agency channel will help airlines gain competitive edge by maximising their selling opportunities beyond simple price and route differentiation.
This enhances their ability to drive incremental revenues and also helps travel agencies to better understand qualitative or quantitative
differences between offers, therefore enabling customers to select their perfect choice with more accuracy.
Amadeus Banners brings significant benefits to travel consultants providing them with key tools that can help them deliver enhanced service to
their clients. By being able to instantly access additional and relevant information about the product to sell, it offers the agent the possibility to
give extended consultation and the ability to easily compare, highlight additional services and alternatives relevant to the passenger´s travel
Amadeus has also launched Amadeus Flight Features, which complements Amadeus Banners in helping airlines differentiate their brand and
better communicate their offer through the travel agency channel. With this functionality an airline can choose to display the added value
features of their on-board, ground or other services linked to a specific flight that could determine the traveller´s choice.
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