Carlson Hotels Worldwide – Asia
Pacific has revamped its patented look to book travel agent loyalty programme. look to book, which was
launched in 1992, now has a new website with enhanced, more user-friendly functions, online reward redemption with improved search
capabilities in nine languages including Chinese, as well as a fresh, contemporary new design.
All five Carlson hotel brands are part of look to book - Regent Hotels & Resorts, Radisson Hotel & Resorts, Park Plaza Hotels & Resorts,
Country Inns & Suites By Carlson and Park Inn. The group currently has 45 hotels in operation across the region with close to 9000 rooms
in 11 countries.
From the beginning of November this year
until mid January 2009, travel agents in Asia Pacific will be able to double their points for materialised
bookings made at all participating Carlson hotels worldwide.
“We are pleased to be introducing this new and improved look to book travel agency loyalty programme. The programme recognises that travel
agents are an integral part of our business, and as one of our most valued business partners, they now have greater reward options and until
January 2009, stand to gain more points per booking,” said Frank Trampert, Executive Vice President of Revenue Generation, Carlson Hotels
Worldwide – Asia Pacific.
The programme offers a number of rewards including hotel stays, airline miles, dining vouchers, and a range of vouchers from retail outlets,
including Target and David Jones in Australia, Farmers in New Zealand, Tangs in Singapore, city’super in Hong Kong, Carrefour in China,
Shopper’s Stop in India and Central in Thailand.
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