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Best Western International,
one of the world’s largest hotel chains with over 4,000 hotels in more than 80 countries,
is to participate in this year's Arabian Travel Market taking place in Dubai from May 6-8th 2008.
Best Western, which operates more than 120 hotels in Asia, aims to promote its hotels and resorts with
brand initiatives and sales and marketing activities targeted at the travel trade industry and consumers.
This is the first time that Best Western International will be participating as an Exhibitor at the Arabian Travel Market. Since taking over the
responsibility of development the Middle East region, The Best Western Head Office in Asia recognizes the importance and huge potential
of this market and will use the ATM as a platform to launch Best Western Hotels & resorts within the region.
As for development in the Middle East, Best Western International
recently entered into a partnership with the Zainal Mohebi Group.
Through this agreement, Mohebi Investment has been appointed as the
company's Area Development partner for the Middle East. Its subsidiary,
and Mohebi Aviation will act as BWI's International Sales Office, looking after sales, marketing, and reservation functions in the GCC
Countries.
Mr. Glenn de Souza, Best Western Vice President International Operation – Asia
said, “The strong economic growth in the Middle East
coupled with the huge potential for expansion in tourism industry over the next few years, will create a strong demand for hotel rooms
throughout the Gulf region. We aim to open 25 hotels in the Gulf and Middle East within the next five years. Best Western Residences, our
first hotel in Dubai with 165 rooms is targeted to open in Feb 2009.”
At the ATM, Best Western International
will be highlighting the Gold Crown Club International (GCCI) – Best Western Hotels Rewards program and enrolling
guests for this program. The company will also showcase its two distinct products segments; Best Western which consists of 3-4
star hotels and resorts and Best Western Premier positioned as 4.5 stars.
Best Western will also participate in the ATM’s Travel Agent Day to promote Best Western globally and sponsor a lucky draw prize of a
package to stay in any Best Western hotel in Asia to participants. In addition, Best Western will arrange
a travel agent’s familiarization trip to Thailand in May this year.
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