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Earlier
this month, Amadeus hosted its second annual Rail Forum, bringing together experts from the travel industry to exchange ideas and discuss current
hot issues facing the Rail industry, including the need for further collaboration.
The two-day event was held at the Amadeus Executive Briefing Centre in Nice, France and was attended by around 100 delegates from the Rail
industry, including directors and senior sales, product and IT managers from major rail networks; travel management companies; leisure
agencies and airlines.
The forum included lively debate, panel discussions, breakout workshops, case studies and keynote presentations by some of the key players
in Europe’s largest rail companies; as well as interactive demonstrations of Amadeus Rail booking technology. Attendees welcomed the
opportunity to discuss the challenges to improving ease of rail bookings, competition, customer experience and the opportunities presented by
technology, among others.
Against a backdrop of increasingly demanding passengers, with business and leisure travellers expecting flexible bookings, and the ability to
book “end-to-end” travel utilising multiple forms of transport, rail travel must continue to meet high expectations, delegates heard.
The need to facilitate easy-to-book reservations for rail or combined air and rail journeys was a key issue under scrutiny.
Increased “intermodal” travel, allowing passengers to book journeys using more than one mode of transport in a single booking and by issuing
a single ticket is important, but further collaboration within the rail industry and with the air industry would be necessary to make progress in this
area, the audience heard.
Amadeus currently offers its customers a fully-integrated inventory, pricing, reservation and distribution system, enabling domestic and
international distribution for rail ticket bookings, alongside other forms of transport such as air or car. The need for such “facilitating”
technology is compounded by the fact that the rail industry is set for huge growth as the European high speed network undergoes expansion
and amid increasing pressure on businesses to reduce carbon emissions.
“Amadeus can help by offering equitable information when comparing air and rail travel by providing better content, including real travel time
when flying including the check-in time, security time, as well informing about city-to-city travel, the carbon footprint and the availability of high
speed and airport express trains,” said Jamel Chandoul, Head of Distribution at Eurostar, who spoke at the event.
The
dates and venue for the 2009 Rail Forum have not yet been confirmed.
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