Dr. Sheryl E. Kimes to Speak to Hoteliers in Singapore about Revenue Management for F&B

Dr. Sheryl E. Kimes, holder of The Distinguished Singapore Tourism Board Professorship in Asian Hospitality Management, will address Singapore hotel managers, demonstrating how revenue management principles can be applied to food and beverage operations at a Hospitality Sales & Marketing Association International (HSMAI) breakfast seminar to be held on the 21st of May 2008.

The application of revenue management principles to food and beverage operations has been proven to increase a hotel’s revenue, regardless of whether the income is generated from restaurants or sold along with function space. Given that a high percentage of hotel revenue in Asia is derived from food and beverage operations, the application of revenue management strategies holds great promise. Kimes will share specific examples of proven successes internationally in order to define and illustrate the possibilities.

Professor Kimes previously served as Interim Dean of the famous Cornell School of Hotel Administration from 2005 to 2006. She teaches restaurant revenue management, yield management, and food and beverage management. Kimes has been named the Hotel School’s Graduate Teacher of the Year three times and she has served as a consultant to many hospitality enterprises around the world, including Walt Disney World Resorts, Yum Brands, the Peninsula Group, Starwood Asia Pacific, and Aramark.

Professor Kimes’ research interests include revenue management and forecasting in the restaurant, hotel and golf industries. She has published over 50 articles in leading journals. Kimes earned her doctorate in Operations Management from the University of Texas at Austin.

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