The impact of the global financial crisis is being felt by the tourism
industry far and wide, with visitor arrivals to New Zealand down 6.6% in
September 2008, just over 11,000 less people than in September 2007.
Increasing economic uncertainty saw a drop in the number of visitors arriving from almost all of New Zealand’s major tourist markets, compared
"It is clear that New Zealand tourism is facing difficult times as a result of the financial crisis and that things will be even more challenging in
2009," said Tourism New Zealand chief executive George Hickton.
"Because tourism is based largely on discretionary income we will definitely see an impact on the tourism industry. Tourism New Zealand is
focused on maintaining our efforts in key markets where it is important we retain a high profile."
Despite visitor arrivals from the UK being down 5.3% (598 visitors), the launch of the ‘What Do You Say UK?’ campaign in September has
boosted awareness of New Zealand. A recent Marketing Magazine survey named the new television commercials in the top-10 ads most-remembered by British consumers.
arrival numbers from China have taken longer than expected to recover from the Olympic Games and Sichuan Earthquake, but the forward outlook for summer is
Mr Hickton said Australia will become an even more important market as the full-impact of the financial crisis begins to be felt. "With long-haul
travel becoming more expensive, Australians will be looking to holiday closer to home, providing a lot of opportunities for New Zealand."
Highlights of International Visitor Arrivals September 2008:
• Australia - 82,317, down 2.6%
• UK - 10,580, down 5.3%
• USA - 9,131, down 11.6%
• Canada - 2,139, up 12%
• China - 5,497, down 33.2%
• Korea - 4,577, down 30.7%
• Japan - 6,486, down 22.1%
Zealand Visitor Arrivals for August 2008 and other recent news regarding: