International corporate travel services company Hogg Robinson Group (HRG) has appealed to the industry to work together to develop a robust
set of technology standards.
The call to action came as HRG held its inaugural 'New Opportunities' technology seminar
earlier this month. The seminar explored technological innovation and new ways for those involved in business travel technology development to work together to provide real value against the
current backdrop of complex market conditions in corporate travel.
Bill Brindle, Business Technology and Distribution Director at
HRG, said, "There is an urgent need to develop a common set of technology
standards in corporate travel for the benefit of the whole industry.
"To date, all those involved in solutions development have tended to work independently, often creating connectivity and integration issues.
Existing industry guidelines are extremely broad and lead to different interpretations, with the risk that systems developed by one company are
often not compatible with those developed by partners or clients.
"Robust, common standards will eliminate this risk and enable companies to work more effectively together. This should help to prevent large
scale fragmentation, strip out unnecessary development costs and pave the way for a new generation of integrated systems that add real value
for the corporate travel industry."
Over 100 attendees representing suppliers from across the industry, including air, hotel, car, rail and GDS, attended HRG's inaugural technology
event. The seminar's packed agenda included an examination of changing market conditions and client needs, with HRG leading a discussion
about how embracing technology can create new opportunities in today's demanding climate. The day also included a presentation from rail
experts 'thetrainline' illustrating the challenges and success of integrating technology with industry
partners and an insight from
'Microsoft' as to where the future potential of technology may lead.
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