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The 19th Sharjah Ramadan Festival
(SRF) got underway Monday evening, ushering in 40 days of various marketing, promotional, cultural, social, religious,
artistic, and healthcare-related events. These activities will be held across the emirate of Sharjah under the supervision of
the Sharjah Chamber of Commerce and Industry (SCCI) and in collaboration with local government departments. Several private sector organisations, shopping centres
and retail outlets have also confirmed their participation in the Festival.
“This year’s Festival promises to surpass the achievements of previous editions in terms of participation, scope and attendance. The event will
be the perfect platform for socialization, business and leisure, showcasing the vibrancy of our emirate. That is why we are urging other
commercial establishments who have not yet joined SRF to avail of the many benefits it offers to participating outlets,” said Al
Mahmoudi, Director General, SCCI.
Participating outlets will be allowed to include special offers or reductions that should not exceed 70% of the regular price. They will be
allowed to advertise their promotions in local newspapers and other media using the festival logo. They will also be given free marketing
collaterals such as posters and buntings and will receive the first 50 raffle coupons free of charge. Additional participation will earn outlets more
coupons, but with the total not to exceed 150 pieces. Customers can drop their raffle entries in any one of 65 SRF drop boxes located inside
selected outlets. Local courier company Empost will take charge of collecting the coupons
on a daily basis.
Establishments included in the Festival will be asked to abide by a list of participation commitments and conditions, which include the payment
of a minimal participation fee per door/outlet; a maximum of three doors; the posting of the Festival logo sticker on the main door; and the
distribution of a raffle coupon for every AED 100 purchase. A committee has been appointed to ensure compliance with these stipulations and
the smooth running of the Festival.
“The total value of daily and weekly prizes offered by the Higher Organizing Committee, sponsors and retail outlets amounts to AED 11 million,
including daily raffle draws and cash prizes worth AED 40,000. Other prizes include gift vouchers and products from Paris Gallery, tickets from
Air Arabia, Nissan cars from Arabian Automobiles, prizes from ADNOC, tickets from Sharjah Museums Department and several spot prizes at
shopping malls,” said Mohammed Ahmed Amin, Assistant Director General for Economic and International Affairs, SCCI.
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