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Langham Hotels International has signed a new loyalty partnership with Air China’s
frequent flyer programme – PhoenixMiles – reaching over 7 million
travellers. The agreement with PhoenixMiles enables members to earn 1,000 kilometres per
qualifying night.
The agreement allows Air China to
promote all Langham properties globally as well as the new hotels which are
scheduled to open in Beijing (2009) and Shanghai (2009).
“The partnership with Air China allows us to reach high net worth individuals who are
frequent travellers. The joint promotional opportunities this affords us will assist us to
build awareness of the Langham brands in China,” said Brett Butcher, Senior Vice
President – Sales & Marketing of Langham Hotels International.
Langham Hotels International has partnerships with 18
airlines with the total
number of Frequent Flyer Programme members able to earn mileage benefits at our
hotels through global partnerships at 168.5 million worldwide.
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