ASIA Travel Tips.com

 

Tourism Authority of Thailand targets Affluent Chinese Visitors

Search ASIA Travel Tips .com Latest Travel News Send to Friend Monday, 28 July 2008

The Tourism Authority of Thailand recently launched a new campaign called ‘Wonderful Thailand 2008’, which targets high-spending Chinese tourists to the Kingdom. Select Chinese media have been invited to experience the high-end tourism offerings and attractions of Thailand in Bangkok, Chiang Mai and Phuket, with the hope that these invited visitors will spread the news about Thailand’s top class tourism offerings to more affluent Chinese visitors back home.

The campaign, with support from Thai Airways International and TAT's Beijing Office, showcases Thailand’s top quality tourism products and services. Invited press members will have a chance to spend their nights in five-star hotels in Bangkok and experience boutique resorts and qualified tourism offerings and tailor-made products in Phuket and Chiang Mai, including spas and other health care and health-related products and services.

According to TAT’s Governor, Mrs. Phornsiri Manoharn, TAT is  trying to eradicate low-priced package tours from China, and has come up with new initiatives to attract higher spending Chinese visitors to Thailand. There are currently 50 travel agencies in China recommended by TAT for tourists to arrange their trips.

“It might sound very controlled but we really need to maintain our standards,” said Mrs. Phornsiri Manoharn, TAT’s Governor, revealing that each package tour for high-spending tourists that these operators organize cost 9,000 Chinese Yuan or around 50,000 Baht, and these tourists will tend to spend more during their stays.

As soaring oil prices create an impact on the travel industry in general, possibly hurting the longer-haul markets, TAT has turned more of its attention to nearby Asian markets.

Ms. Eumporn Jiragalwisul , TAT’s Director, East Asia Market Division, said, “After a series of meetings with local land operators and China’s tour operators, the zero-dollar tour problem has been fully addressed and the situation is improving. Meanwhile, TAT is specifically emphasizing on promoting Thailand in the Chinese market.”

In March this year, a mega-familiarization trip was organised and invited operators had a chance to experience new travel routes to offer to their clients. In June, to tap the potential of China’s second most populous province, TAT signed a Memorandum of Understanding (MoU) with the Shandong Provincial Tourism Administration (SPTA) to work within a framework of friendship and closer tourism co-operation.

Last year, Chinese visitors to Thailand reached over a million for the first time, making it the fourth largest Asian market after Malaysia, Japan and Korea. The first five months of 2008, 20 years after Thailand was first promoted in China in 1988, has already confirmed some substantial growth from the market. While TAT aims high for quality visitors, it also expects tourists from Mainland China to surpass all countries and become the largest market for Thailand within three years.

The number of repeat visitors from China is also improving from only 20% many years ago, compared to 80% from the European market, to a satisfactory 40% currently. An increase of 50% is likely to happen by 2009.

See other recent news regarding: Airlines, Aviation, Flights, HotelsPromotions, New Hotels, Thailand, China, Visitor Arrivals


Subscribe to our Latest Travel News Daily Email Free of Charge by simply entering your email address above, or return to the Latest Travel News Asia main page to see all the latest headlines. You can also s
tay updated with our RSS Feed Free Travel News RSS Feed and even add the travel news to your website. Have questions? Please read our travel news FAQ.
     
Exclusive HD video interview with Mr. Mazuki Husin, General Manager of the Primula Beach Hotel in Terengganu, Malaysia, and also Vice President of the Malaysia Hotel Association Terengganu Chapter. Exclusive HD video interview with Peter Cheng, General Manager of the Laguna Redang Island Resort in Terengganu, Malaysia A very brief glimpse into one woman's amazing journey sailing from California to Terengganu in Malaysia
Hotels & Tourism in Terengganu Laguna Redang Island Resort GM Sailing from California to Malaysia
Exclusive HD video interview with Ms. Ina Israel of Coco Beach Island Resort in Puerto Galera, Philippines Expansion / Upgrade Plans @ Banyan The Resort Hua Hin, Thailand. Exclusive Interview with General Manager, Khun Sirirat Murphy Exclusive HD video with Ms. Kanyarat Tantiviwat (Tarn), Director of Sales at The Haven Khao Lak Resort in Thailand
Coco Beach Island Resort Banyan The Resort, Hua Hin The Haven, Khao Lak
Exclusive HD video interview with Tin Kyi Min @ Yin Mon Oo, Director of Business Development of Mann Yadanarpon Airlines of Myanmar. Exclusive HD video interview with John Edwards, Executive Chef at The Orchard Wellness and Health Resort in Melaka, Malaysia Exclusive HD video interview with Art P. Boncato JR., Assistant Secretary of Tourism Regulation, Coordination and Resource Generation (TRCRG) at the Department of Tourism of Philippines
Mann Yadanarpon Airlines Exec Chef at Resort in Melaka Philippines Tourism
Exclusive HD video interview with Gilles Flores, General Manager of the Ngapali Bay Villas and Spa in Myanmar. Exclusive HD video interview with Ye Myat Min (Reggie), Commercial Director of Asian Wings Airways, a full service Myanmar-based airline Exclusive HD video interview with Dean Cid, General Manager of the Microtel by Wyndham Mall of Asia in Manila, Philippines
Ngapali Bay Villas Asian Wings Airways Microtel by Wyndham
An exclusive HD video interview about the elegant Airbus A350 XWB with David Velupillai, Marketing Director for Airbus Corporate Jets at Singapore Airshow 2014 Exclusive HD video interview with Ms. Myat Myat Tun, Deputy Director (Reservation/Ticketing & Interline) Commercial of Air Bagan in Myanmar ATR Demonstrates 72-600 Flight Simulator During Singapore Airshow 2014
Airbus A350 Air Bagan (Myanmar) ATR Simulator
Inside Qatar Airways Boeing 787-8 Dreamliner - HD Video It takes 800 workers between 65 and 80 days to assemble, install, test, paint, furnish and deliver an Emirates Airbus A380. Showers, Bars, Lounge - The Emirates Airbus A380 Has Them All - HD Video Tour Thai Airways International Takes Delivery of Brand New Boeing 777-300ER
Qatar Airways B787 Emirates A380 Thai Airways B777-300ER

Latest Travel News
Advertising
Advertising

 
© Copyright 1997 - 2015 - ASIA Travel Tips.com - All rights reserved.