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MasterCard Worldwide
has launched a ‘MasterCard Enjoy! Japan’ campaign which has been introduced in support of the ‘Visit
Japan’ campaign, a yearly initiative hosted by the national government in Japan to
promote incoming foreign tourist traffic and attract 10 million visitors to the country by
2010.
The ‘MasterCard Enjoy! Japan’ campaign is jointly organized by MasterCard and Japan
Travel Bureau Corporation, and is supported by the Japan National Tourist
Organization. It will run throughout Asia Pacific, a region which contributes significantly
to Japan’s foreign tourist traffic.
During the campaign period,
up to 31 July, foreign travelers can enjoy perks and exclusive offers when using their MasterCard cards to make purchases at
participating retailers in Japan, including department stores, dedicated duty-free stores,
consumer electronics stores, and travel service websites among others.
Cardholders who use their foreign issued MasterCard cards when making online hotel and
tour reservations on the campaign web page at JAPANiCAN (www.japanican.com/campaign/mastercard) will be eligible for special privileges such as
complimentary gifts and discounts vouchers for spas and saunas. The campaign web page
is available in several languages, including English, Chinese (Traditional and
Simplified), and Korean.
MasterCard will
also be providing
cardholders with a chance to avail other prizes as they participate in lucky draws
upon making purchases of a specified amount at a range of retailers, including LaOX
(Akihabara), Mitsukoshi (Nihonbashi, Ginza, Nagoya, Fukuoka, and Sapporo),
Takashimaya (Nihonbashi and Shinjuku), and Japan Duty Free Shops (Narita and Haneda
airports).
Details of ‘MasterCard Enjoy! Japan’ campaign
are available at tourism
counters of SUNRIZE Tours and during selected bus tours operated by JTB Global
Marketing & Travel as well as at retailers participating in the campaign.
See
other recent news regarding:
Airlines,
Aviation,
Hotels, Japan,
MasterCard
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