Fresh New Look for Snow City in Singapore

Snow City Singapore, the only permanent indoor snow centre in Singapore, is re-launching with a new look after a renovation exercise that cost more than $300,000. Snow City expects to boost its visitorship by 25% with the improved features and more varied activities targeted at the schools, public and corporate segments.

Snow City was originally launched in 2001 and has been regularly attracting visitors with its unique winter wonderland concept. It underwent renovation since October 2007, and is set to exceed its visitorship of 135,000 that passed through its doors last year.

"Snow City Singapore's concept of a winter wonderland has been very successful in attracting Singaporeans and tourists alike who are keen to experience arctic conditions for themselves," said Dr Goh Chong Chia, Chairman of Snow Venture Pte Ltd.

This snow destination is also popular among those learning how to ski or snowboard especially before they embark on their overseas holiday to ski resorts. Snow City is also popular among tourists, especially from Asia, who are unable to experience sub zero temperatures at home. For those who are not up to the rigours of snowboarding or skiing, can still hit the slopes on a snow tube or enjoy snowball fights.

To further add to the experience of a winter resort, Snow City will also be launching a Hot Chocolate bar and an Ice Bar that serves vodka shots. Yet another addition is the Snowon, a Korean restaurant that will serve steaming hot food to counter the cold.

"The revamped Snow City plans to serve a wider cross section of visitors by offering a more diverse range of activities. While most of our visitors are here for the fun element, we are also hoping to impart scientific knowledge to students about the concepts of snow and cold climates in an entertaining way, by letting them interact with the snow as well as host education programmes that give a detail explanation of snow," Dr Goh added.

In partnership with the Science Centre Singapore, Snow City provides education programmes that centre on concepts of low temperatures. For example, students are taught about cryogenic chemicals such as liquid nitrogen and liquid oxygen. These programmes are tailored for different types of audience and promises to provide an experience that cannot be duplicated in ordinary classrooms.

"Snow City promises an engaging experience for its visitors, whether young or old. Its unique sub zero temperature means that it opens up a new world to explore and adds an interactive dimension when conducting science lessons. The educational messages are both overt and subtle. The technique for creating real snow using liquid nitrogen is both novel and energy efficient, as is the well-insulated Snow chamber. The idea of an arctic environment at the equator also piques the interest of young people to want to understand a bit more about the engineering principles," said Dr Chew Tuan Chiong, chief executive of Science Centre Singapore.

Snow City is open on Tuesdays to Sundays, from 9.45am to 6.15pm. It is open on Mondays during school and public holidays.

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