Jet Airways won two awards at the recent Avaya GlobalConnect Customer Responsiveness
Awards held at the Taj Land’s End, Mumbai. The company won India’s Most Customer Responsive Company for 2007 in the Airline category. Its JetPrivilege frequent flyer
programme was also recognised for its Customer Responsive Business Practice 2007, for
“Delivering Value-based Members’ Flying Programme”.
On winning this award, Executive Director Jet Airways Mr. Saroj Datta said, "We are happy at this recognition, since from our inception, one
of the core principles that we have emphasised is rewarding customer loyalty through offering our frequent flyers a robust
programme, enhancing its value through innovative partnerships and offerings.”
‘Jet Privilege’ has been a winner for the three consecutive years at the Freddie Awards, considered the ‘Oscars” of frequent flyer
programmes across the world. It was conferred with the “Programme of the Year” award at last year’s 19th Freddie Awards, in April 2007.
Jet Privilege is
a 5-tiered programme, each with its own unique set of privileges. It has
added features such as personalized
interactive online access to membership, ease of enrollment, multiple mileage-earning opportunities and accrual and redemption of JPMiles
on Jet Airways facilities. A wide range of Programme Partners is carefully chosen, spanning various industries like airlines, hotels, financial,
communication, lifestyle and retail. Jet Privilege members are entitled to a slew of special benefits and privileges befitting their tier status,
which makes Jet Privilege truly unique.
The airline was judged based on its responsiveness, intelligence generation, intelligence dissemination, customer education, top
management emphasis, innovation and learning. The categories were evaluated
by a distinguished jury of experts including eminent corporate personalities. The assessment process also included peer group evaluation, and a customer poll obtaining feedback from customers on the above criteria
with regard to the nominees.
Avaya GlobalConnect Ltd., India’s converged communications solutions major, is directly involved in spurring and monitoring the Customer
Responsiveness trends within India. The Awards were initiated by Avaya GlobalConnect, and presented by The Economic Times. Ernst &
Young were the Business Process Advisors and AC Neilsen Org-Marg were the Research Partners.
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