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Mr
Awny Ahmed has taken over the position of Head of Business and Customer Relationship Management
(CRM) at Air Miles,
the popular multi participant loyalty programme.
Awny has been with Rewards Management Middle
East (RMMEL) since its
Middle East launch, and played a major role in acquiring key new businesses. He was the key person in
launching Air Miles in Bahrain as well as launching the My Rewards
Points loyalty programme in Egypt, Oman, Jordan and Lebanon. He was also responsible for the overall management
of the programme in Qatar.
In his new capacity, Awny will spearhead business development functions and oversee the CRM division of
RMMEL, the company that owns and operates the Air Miles loyalty program in the Middle East. His new role will also
see him continue overall responsibility of Bahrain operations, a key market for Air Miles.
In his new role, Awny will lead a large team of sales personnel responsible for driving more business to Air Miles, using his advanced
understanding of the retail sector and Customer Relationship Management skills.
“Working with Air Miles has given me a fantastic insight into the nature of
various retail businesses and I look forward to implementing the currency of Air Miles into various businesses, using innovate ways to
ensure it continues to be a great success,” said Awny.
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