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Singapore Airlines and the Indonesian Ministry of Culture and Tourism (IMCT) recently signed a Memorandum of Understanding to jointly boost
visitor arrivals to Indonesia.
Each party will contribute up to a total value of US$ 250,000 over a three-year period starting from 1 August 2008 to carry out joint promotional
activities in key markets that contribute to Indonesian tourism namely Europe, North Asia, Middle East, Australia, and the USA.
The joint activities are aimed at developing and promoting tourism to Indonesia in a sustainable way, particularly in conjunction with ‘Visit
Indonesia Year 2008’. Joint activities will focus primarily on promoting the image and awareness of and familiarity with Indonesia, Singapore
Airlines, and SilkAir.
The joint activities include participation by Indonesia tourism and travel agencies in international travel trade fairs, educational and familiarization
trips, media educational trips for journalists from key markets to Indonesia, sales missions, consumer promotions, and other special activities.
The
airline’s contributions include air travel, rebated cargo and waiver of excess baggage charges, while the IMCT will make ground
arrangements for the participants (trade and consumer, media, travel agents, travel writers) of the agreed joint activities relating to media or
educational trips, whereas IMCT will contribute cash for the joint advertising and promotions in overseas market.
Mr Huang Cheng Eng, Executive Vice President Marketing & The Regions at Singapore Airlines who signed the MoU
said, “The tourism
promotion MoU that we have signed is a renewal of our long-term commitment to work closely with the Indonesian Ministry for Tourism and
Culture. We have been partners in promoting Indonesian tourism for many years and I have no doubt that this new MoU will cement our already
strong ties.”
Dr Sapta Nirwandar, Director General Marketing for the
IMCT added, “This year is declared Visit Indonesia Year 2008. The number of visitors is
targeted to reach a figure of seven million. We have prepared ourselves through a integrated tourism programme across the archipelago, while in
the main overseas markets we are continuously undertaking Indonesia travel promotion activities with Singapore Airlines that is constantly
ready to support us.”
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