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The
well known travel search engine Bezurk.com, has changed its name and launched
a next-generation travel search engine Wego.com. The new site features powerful
tools designed to make searching multiple travel sites for the best travel deals faster and easier
than ever before.
"We all loved the Bezurk name. It was quirky, fun and had a certain irreverence to it," said Martin Symes, Bezurk's CEO. "But it was also
hard to remember and spell, particularly if English was not your native language. Now that we are ready to embark on a more aggressive
brand campaign and expand operations around the region, we wanted a new brand and domain name that was easy to recall, type and
readily associated with travel.
"When people are deciding to go on a trip, the first questions they usually ask are: 'Where shall we go?' and 'How do we go there?' That's
where we come in. Our vision is that Wego.com becomes the first site travelers visit when planning a trip."
The Wego.com site has significantly enhanced functionality compared to its predecessor, as well as a large number of completely new
features.
"Rather than do just a simple re-branding, we resolved to launch the new brand with a radically improved website," said Ross
Veitch, Bezurk's Chief Product Officer. "We did a lot of work under the hood to make searching faster and more efficient, but we also spent a lot of
effort making the site easier to use. We undertook usability tests and focus groups to find which user needs were going unsatisfied. Most of
the new features we're launching today are based on suggestions and feedback from our users."
Wego.com plans to roll out localized country sites in the coming months, ensuring
greater relevance and more options for Asian travelers - including multiple local languages.
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