Singapore Tourism Board Calls for Partners to Support World Expo Participation

Singapore-based or registered companies will soon have the opportunity to showcase their creativity and talent to the millions of visitors expected at the World Expo Shanghai 2010. The Singapore Tourism Board (STB) is looking for a multi-disciplinary team that possesses excellent track records to develop an exciting and innovative design for the Singapore Pavilion at the World Expo Shanghai 2010, a 150-year old global exposition which aims to promote the worldwide exchange of ideas and the development of world economy, culture, science and technology. 

With the working theme "City of Possibilities, Transforming Lives 机遇之都，成 就人生”, the 3,000 square meter Singapore Pavilion will showcase Singapore’s achievements in sustainable development, its continuous drive to reinvent itself, and other lesser known aspects of Singapore beyond its economic success.

The World Expo will be held in Shanghai from 1 May to 31 October 2010 and is expected to attract around 70 million visitors. Since 1986, Singapore has been participating in World Expos in Vancouver, Brisbane, Seville, Hanover and most recently in Aichi. The Shanghai Expo in 2010 would see the largest-scale participation by Singapore yet in any Expo.

STB is calling for interested parties to submit the credentials of the multidisciplinary teams for consideration. Teams which possess suitable track records, credentials and relevant experience and are able to showcase a high quality of relevant past projects will be selected to participate in the tender submission process. The team should also comprise experts at various design related fields including but not limited to architecture, advertising, branding, and digital media, environmental design and content programming.

“We are very much looking forward to being a part of the World Expo Shanghai 2010 where we will have opportunities to share with international participants, our experience in ensuring sustainable development and learning from other nations. The World Expo Shanghai 2010 is an important platform for cross nation dialogues to address the challenge of building sustainable cities and given its significance, we are looking to partner with companies that would be able to translate Singapore’s achievements in sustainable development into a powerful and Uniquely Singapore experience for the visitors to the Singapore Pavilion. The pavilion will be built to engage and inspire, providing visitors with the ultimate in sensory experience, hence the need for us to partner a strong multi-disciplinary team of creative talents,” said Mr. Ken Low, Assistant Chief Executive, Brand & Communications, STB.

The closing date for the submission of credentials is 8 October 2008.

To ensure that Singaporeans are kept abreast of the nation’s involvement in World Expo Shanghai 2010, the www.singaporeatworldexpo.com.sg portal has been set up. An online competition which runs until 31 December 2008 is hosted on the website to gather ideas to help enhance the Singapore Pavilion. Singaporeans and anyone who has travelled to, studied, worked or stayed in Singapore can participate. Entries will be judged on their creativity as well as ability to capture the essence of Singapore within the context of the working theme for the Singapore Pavilion, and the five subthemes of World Expo Shanghai 2010. Winners stand to win attractive cash prizes as well as a pair of return air tickets from Singapore to Shanghai or viceversa, visitor passes to attend the World Expo Shanghai 2010 and hotel accommodation.

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