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Relais & Châteaux enhances Guide

Travel News Asia Latest Travel News Podcasts Monday, 24 November 2008

Faithful to the motto, "All around the world, Unique in the world", Relais & Châteaux has enhanced its 2009 Guide with a new format, layout, column and contribution from an ambassador of international renown: Douglas Kennedy.

The size of the guide has been increased by 20% in order to further enhance the 480 Relais & Châteaux properties in 56 countries, while the new layout features personalised pages for each property (the page layout has been the same for all properties in the previous editions of the guide).

The new column "Unique in the world" highlights the truly unique character of each property: a truffle field with 600 oak trees, a beach reserved for children, a double jacuzzi on the roof of a small bastide. A Relais & Châteaux member is not like anything else, not even another member…

Crafted with the support of Young & Rubicam, 800,000 copies of the Guide will be distributed in 6 languages in 60 countries.

Douglas Kennedy, a successful writer who divides his time between Paris, New-York, London and Berlin, agreed to be the first ambassador of Relais & Châteaux 2009. He contributed to the Guide by putting his name to the completely original preface.

Jaume Tàpies, International President of Relais & Châteaux, said, "This is not a new Guide but a completely new work. Relais & Châteaux is undoubtedly today the most beautiful way of discovering the world. When leafing through the pages, the reader will be able to draw inspiration and select his next destinations from amongst the 480 unique experiences proposed by Relais & Châteaux in 2009 all around the world."

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