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Al Maha Desert Resort &
Spa, one of Dubai's most celebrated luxury resorts and its flagship environmental project, has been named as
"one of the world's best ecotourism models" by National Geographic
Adventure magazine.
Emirates Airline's Al Maha, which nestles within the 225-square kilometre Dubai Desert Conservation Reserve (DDCR), was one of just 12 locations and
adventure routes named by the magazine from a list of the worlds’ unique destinations. National Geographic Adventure believes the
multi-award winning resort stands as a model for others to follow, and an important success story for sustainable development,
conservation and tourism in the UAE and the Middle East.
Tony Williams, Senior Vice President, Resorts and Projects, Emirates Hotels & Resorts,
said, "It is a real honour to be recognised by the
National Geographic organisation once again, and being included onto this prestigious list reflects our deep and ongoing commitment to
environment and wildlife conservation. We sincerely thank the editors for their endorsement, and for highlighting and exposing these
responsible efforts to many thousands of travellers worldwide. Travellers making sound destination and hotel choices can have a profound
and positive effect on conservation and responsible development, as they contribute directly and financially to
such efforts through their choices."
The publication praised the Dubai Desert Conservation Reserve (DDCR) - home to the only free-roaming herds of protected Arabian Oryx in
Dubai - for being the single reserve that protects almost 5% of Dubai’s land area under Decree, and for being managed as the region’s first
National Park. The DDCR is currently undergoing international Protected Area certification by
IUCN.
Al Maha has received a string of international accolades for luxury travel, architecture and environmental design since its opening. This
includes The World Legacy Award from National Geographic and Conservation International, presented by Queen Noor of Jordan in
Washington DC in 2004. However, the resort's best ambassadors are its visitors, with now nearly 40% of its guests being repeat visitors, or
visitors directly referred by previous guests.
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