Emaar Hospitality signs New Hotel in Cairo

The Address Hotels & Resorts, the newly launched 5 star premium hotel brand of Emaar Hospitality, has signed its first hotel property in Egypt – The Address, Uptown Cairo. Located in Uptown Cairo, a luxury master-planned community developed by Emaar Misr for Development S.A.E, marks the international expansion of the brand. The hotel will be the flagship brand of The Address brand in Egypt and is scheduled to open in 2011.

The US$2.1 billion Uptown Cairo is located on 1,000 hectares within Mokattam Hills, removed from the bustle of the city. The cleaner air and cooler climate of the location adds to the quality of lifestyle of residents. Master-planned by WATG, Uptown Cairo features several residential villages, a Business Park, resorts, spa, sports & leisure facilities, a sprawling shopping mall and a world-class golf course. Uptown Cairo is easily accessible from Maadi, Heliopolis, Nasr City and Central Cairo.

Mr Marc Dardenne, Chief Executive Officer, Emaar Hospitality Group, said: “The Address Hotels & Resorts is a truly global brand from Emaar Hospitality, and by managing its first international project in Egypt – one of the fastest growing tourist destinations – we are underscoring our capabilities to offer world-class hospitality services in international markets. Uptown Cairo is a spectacular master-planned community located in the Mokattam Hills and The Address, Uptown Cairo will offer a distinctive hotel experience for guests with our focus on service and benefits.”

Developed to offer benefit-focused guest experiences through its ‘one-size-fits-one’ approach, The Address, Uptown Cairo, will cater for the diverse needs of visitors by offering advanced amenities, state-of-the-art meeting rooms and business centres. Event management teams will be in place to support guests while also offering them avenues for relaxation.

Mr Patrick Heuze, Senior Corporate Director, Development & Operations, Emaar Hospitality Group, said, “The management contract for opening an Address property in Uptown Cairo is part of our ongoing strategy of international expansion. This also reflects our corporate philosophy of growing in tandem with Emaar Properties internationally, as it fits with Emaar’s vision to develop integrated lifestyle communities. The Address, Uptown Cairo will offer a premium, benefit-rich guest experience through its 200 rooms and 300 serviced apartments.”

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