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The Government of
Dubai has confirmed it is to set up a new airline resulting in the formation of a new company that will operate a low-cost
airline model with its own brand and identity.
Although the new airline will be initially supported by Emirates during the set-up period, it will not be part of the Emirates Group.
HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates Airline and Group, has been appointed by the
government as Chairman of the new low-cost airline; and Ghaith Al Ghaith, Executive Vice President Commercial Operations Worldwide at
Emirates, has been appointed Chief Executive of the new entity.
Initially the new airline,
which as yet remains nameless, will operate regionally within the GCC area and surrounding countries.
HH
Sheikh Ahmed said, "Emirates will assist in the formation of Dubai's new low-cost airline up to its first flight. I am confident that with Ghaith
as the CEO, this new airline will be very successful. The Emirates Group will assist him in forming the new company and will continue to
give all support as required up to its inauguration."
Mr. Al Ghaith will relinquish his role at Emirates in the near future.
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