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UNWTO Future Vision: Tourism Towards 2030

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The UNWTO is launching a new long-term research programme UNWTO Future Vision: Tourism Towards 2030.

The study will forecast international tourism growth through the year 2030 and identify key actual and future trends and their impact on tourism development. It will combine industry data with the views of UNWTO members, tourism practitioners, trends experts and academics around the world. This initiative will update the previous Tourism 2020 Vision.

UNWTO Future Vision: Tourism Towards 2030 will be officially presented at the UNWTO General Assembly (Republic of Kazakhstan, first week of October 2009).

“Tourism Towards 2030 is a cornerstone of our view of the future. It is a body of work that will be used and relied upon by thousands of private and public sector operators within the tourism sector over the next decade,” said UNWTO Assistant Secretary-General Geoffrey Lipman. “This programme highlights our continued commitment to helping the sector, and UNWTO members in particular, develop long-term strategic plans. During this time of global economic uncertainty it is easy to take your eye off the longer term future. To do that would be a mistake in a sector that requires global cooperation and forward planning on a uniquely large scale.”

The project offers several opportunities for public and private sector organisations to engage. UNWTO is offering sponsorship possibilities for all organisations interested in being an active part of this endeavour and welcomes every commentator and data provider who wants to join the programme.

UNWTO Future Vision: Tourism Towards 2030 is executed in collaboration with futures consultancy The Trajectory Partnership which was awarded the project following an international competitive tendering process.

Trajectory’s Managing Partner, Paul Flatters said, “Working with the UNWTO to create comprehensive global forecasts is a challenge that we are thrilled to take on. Tourism as a sector faces a very complex mix of social, economic and geo-political trends over both the short and long-term. We know how important programmes such as this are in the successful development of new business models and services.”

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