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Thai Airways International
has relaunched its monthly inflight magazine, Sawasdee, through a publishing contract
with The Media Factory (TMF). TMF is a Dubai-based international
publishing house which recently opened a branch office in Bangkok.
TMF’s portfolio
includes Autocar and F1 magazines, and publications for Kempinski Hotels
Group and Qatar Airways. The company is split into six divisions – Lifestyle, Business, Contract, New Media, Events and Sports and Automotive.
THAI Executive Vice President, Mr. Pandit Chanapai,
said, “Over the past 40 years, since Sawasdee was first published, it has won many
international awards for quality and creativity. The re-launch serves to mark the 48th anniversary of THAI. Back in 1960, THAI’s fleet of three
small aircraft served just nine regional destinations out of Bangkok, and carried some 88,000 passengers. This year, we will carry over 20
million passengers to 76 destinations across five continents in a fleet of 88 superb jetliners. The talented teams at THAI and TMF are
creating a new face for the magazine that adds more value for our passengers than ever before, adding to the famously warm, friendly
service of our flight attendants, and the vision of THAI’s management.”
The new Sawasdee offers both English and Thai language content, and has a larger format, with improved
paper quality.
Sawasdee
celebrates the diversity of THAI destinations
for business and leisure travelers by offering insights into everything from the best hotels, restaurants and spas to cultural and sporting
attractions, shopping opportunities and environmental initiatives.
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