ASIA Travel Tips.com

 

Digital Entertainment Content and Travel Top Online Purchases in Asia Pacific

Search ASIA Travel Tips .com Latest Travel News Send to Friend Thursday, 20 November 2008

According to a Visa e-Commerce Tracking Survey, nearly 80% of internet users surveyed in Asia Pacific say they made an online transaction and spent an average of over US$3,000 each in the past 12 months.

In April and May 2008, Ipsos conducted 3,054 online interviews on behalf of Visa with internet users (those who access the internet at least once a week) aged 18 to 49 years from six countries and territories (Hong Kong, Singapore, Japan, Korea, Australia and India) in an effort to measure their online usage behaviors.

The top three draws for shopping online were being able to shop at any time (88%), at the best prices (83%), and being able to shop easily (82%). According to the respondents, their most commonly made online purchases were digital entertainment (59%), travel (51%) and fashion (49%).

Among the wide range of products and services available on the internet, Asia Pacific online shoppers surveyed reported that they spent the most on travel services with an average spending of US$812 in the last 12 months. Travel items included airline and rail tickets, hotel accommodation and travel packages.

Mohamad Hafidz, regional head, e-Commerce, Asia Pacific, Visa, said, “Nearly a quarter of the world's population – roughly 1.4 billion people – used the internet on a regular basis in 2008 and in Asia Pacific, on average, a person spent about 20.2 hours a month online. Our own survey has revealed online consumers in Asia Pacific recognize the convenience of online shopping as reflected in the high percentage of internet users who buy a wide range of products, from that for everyday use to the occasional high-value item online.”

In the region, Japanese and Koreans surveyed emerged as the most frequent shoppers, with 99% and 93% respectively having made an online purchase over the last 12 months. A coincidence perhaps, but these two countries also have some of the fastest home and office broadband internet connections in the world. 

Australians were however the biggest online spenders with an average 12-month tab of US$4,160 – US$680 more than Singaporeans, who are the next biggest online spenders.

In India, purchasing digital downloads was the most popular form of consumer e-commerce. 76% of respondents from India, the highest among Asia Pacific, have bought a form of digital entertainment over the internet in the last 12 months.

Music downloads (63%) emerged as the most popular digital entertainment purchase. The internet has also brought about an increase in the number of cross-border transactions with 75% of internet users surveyed in Hong Kong having bought an item from an overseas website in the preceding 12 months.

“With almost four in five internet users buying online, people in Asia Pacific are taking full advantage of the global shopping experience that the internet provides,” Mohamad added.

Past 12 months online shopping spending by website category – Top 10 in Asia Pacific
1 Airlines / Airline Tickets 6 Computer Hardware (PC)
2 Online Travel Agents 7 Food and Groceries
3 Travel Accommodation 8 Electrical Appliances (TV, stereo, etc)
4 Clothes / Shoes 9 White Goods (refrigerator, dishwasher, etc)
5 Car / Motorcycle 10 Other types of transportation for traveling

Source: Visa e-Commerce Tracking Survey

Average online spending in the past 12 months
1 Australia US$4,160
2 Singapore US$3,480
3 Japan US$3,175
4 South Korea US$3,027
5 India US$2,147
6 Hong Kong US$1,698

Source: Visa e-Commerce Tracking Survey

  See other recent news regarding: Airlines, Aviation, Flights, HotelsPromotions, New Hotels, Visa, Research, Spending, Survey, MasterIndex, Shopping

Subscribe to our Latest Travel News Daily Email Free of Charge by simply entering your email address to the right. You can also stay updated with our RSS Feed Free Travel News RSS Feed and even add the travel news to your website. Have questions? Please read our travel news FAQ.
     
Sustainable Hotels and MICE. Exclusive HD video interview with Grace Kang, Managing Partner of Greenview Hospitality. Criteo Travel Flash Report 2016. Exclusive HD video interview with Mr. Daniele Beccari, Global Head of Travel at Criteo. Chef Fernando Arevalo, originally from Bogota, Colombia, worked his culinary magic in New York and Hong Kong before moving to Singapore where he is today the Executive Chef of Artemis Grill on the 40th floor of Singapore's newest green building - CapitaGreen.
Sustainable Hotels and MICE Criteo Travel Flash Report Colombian Chef in Singapore
Exclusive HD video interview with Mr. Hiroshi Sawabe, Executive Director of the Office of International Tourism, at JATA (Japan Association of Travel Agents). In this interview filmed on 24 September at the JATA Tourism Expo 2016 in Tokyo, Japan, Mr. Sawabe speaks to Steven Howard of TravelNewsAsia about the status of tourism within the country. HD Videos from Sabre's Travel Technology Exchange APAC 2016. Sabre, a leading technology provider to the global travel industry, hosted over 500 members of the Asia Pacific travel industry at its inaugural Asia Pacific Travel Technology Exchange (TTX) conference in Beijing from 21 to 24 September 2016 Spa and Wellness Industry - HD Video Interview with MD of Thailand-based Destination Spa Management, Joy Menzies.
Japan Tourism Update Sabre TTX APAC 2016 Destination Spa Management
Jonathan Wigley, CEO of Travelodge Thailand, outlines expansion plans in HD Video Interview. Exclusive HD video interview with Myanmar's Minister of Tourism and Hotels, H.E. U Ohn Maung, about the status of tourism in the beautiful and mystical country of Myanmar (formerly known as Burma). Birth of a Luxury Thai Hotel Brand - HD Video Interview with Christopher E. Stafford, Chief Operating Officer of the newly formed 137 Pillars Hotels & Resorts.
CEO of Travelodge Thailand Myanmar Tourism Update Birth of Luxury Thai Hotel Brand
This HD video tour of Thai AirAsia X's brand new 337-seat Airbus A330-300 aircraft was filmed at Don Mueang Airport in Bangkok, Thailand on 14 May 2014  Exclusive HD video interview with Jaime J. Bautista, President & Chief Operating Officer (COO) of Philippine Airlines (PAL) HD video of the interior and exterior of a Thai Vietjet Airbus A320-200.
Thai AirAsia X A330-300 PAL President & COO Thai Vietjet A320-200
Inside Qatar Airways Boeing 787-8 Dreamliner - HD Video It takes 800 workers between 65 and 80 days to assemble, install, test, paint, furnish and deliver an Emirates Airbus A380. Showers, Bars, Lounge - The Emirates Airbus A380 Has Them All - HD Video Tour Thai Airways International Takes Delivery of Brand New Boeing 777-300ER
Qatar Airways B787 Emirates A380 Thai Airways B777-300ER

Latest Travel News
Advertising
Advertising

 
Copyright © 1997-2017 ASIATravelTips.com/TravelNewsAsia.com