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Starting this month, all first and business class customers who fly United’s p.s. service will experience a new level of comfort with the Westin
Heavenly Bed products and signature amenities. The partnership between Westin Hotels & Resorts and United Airlines marks the first time that
hotel-branded bedding and amenities have taken to the sky on a U.S. airline. Last month, the companies also unveiled Westin Renewal Lounges
inside Red Carpet Clubs in New York (JFK), Los Angeles and San Francisco.
United’s first and business class p.s. service between New York and California now features custom oversized Heavenly blankets and pillows
inspired by the Westin Heavenly Bed. Travelers will also be treated to refreshing White Tea scented towelettes and mints, and custom
video and music on United’s personal media players. Through a partnership with award-winning video production company Blue Marvel, Westin
Hotels has created signature video content featuring stunning, soothing nature scenes from across the world; meanwhile, music selections from
the brand’s customized playlists include songs featured in Westin lobbies
worldwide.
To complete the sensory in-flight experience, United will serve a specialty cocktail inspired by the
Westin SuperFoods program.
A new cocktail will be unveiled each season, and all will be served on a brain-teaser coaster, giving United customers a chance to practice the
Westin brand’s expert-developed, whole-body approach to wellness. United passengers will also be able to browse the Westin brand’s popular
Heavenly product line by taking advantage of in-seatback retail catalogs; those looking to take the
Heavenly Bed home can redeem a special
free-robe offer available to United passengers.
On the ground, Westin Renewal Lounges within United’s Red Carpet Clubs give travelers a soothing hideaway for relaxing and renewing. As a
result of the Westin partnership with Philips Lighting Company, for example, the San Francisco lounge is equipped with a revolutionary
blue-light ActiViva lamp - not yet available for purchase in the United States
- which provides phototherapy and directly affects the way people
feel by making them more alert, awake and energized. Created by the Westin design team and outfitted with plush furniture, fabrics and the
brand’s nature-inspired color palette, each Renewal Lounge features a signature LED
candle wall and artwork typical of the Westin soothing aesthetic. While much of the furniture found in the Westin Renewal Lounges mirrors the offerings at Westin properties, the company’s designers
also created two pieces of custom furniture specifically for the United lounges: an upholstered ottoman with a built-in table (for
displaying custom botanicals or books) and a day bed for resting. The Westin signature White Tea scent is diffused throughout the Renewal Lounges, while
LCD televisions play custom Blue Marvel videos that feature inspiring footage of the natural world.
Westin has also created an exclusive, non-alcoholic SuperFoods elixir to be served in the lounges, and will introduce a new elixir each season.
As part of the Westin partnership with celebrated floral designer Jane Packer, sustainable botanical bento boxes display natural materials such
as bun moss, snake grass, stones and orchids. In addition, SuperFoods snacks and books by Jane Packer and SuperFoodsRx founder Dr.
Steven Pratt will be available in the Westin Renewal Lounges.
“We are delighted to bring the Westin Heavenly experience to travelers in-flight and on the ground in United Red Carpet Clubs,” said Sue Brush,
Senior Vice President of Westin Hotels & Resorts. “This unique partnership is one more way Westin is bringing meaningful, renewing
experiences to the traveling public.”
“When traveling across the country, our first and business class customers expect to feel relaxed and rewarded when they are at the airport and
on the airplane,” added Graham Atkinson, United Airlines’ executive vice president and Chief Customer Officer. “Refreshing drinks, a calming
environment and a Heavenly pillow and blanket will ensure United’s customers are reinvigorated for wherever their travels may bring them.”
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