200% Growth in Online Bookings for Thai Airways International

Thai Airways International has now launched Amadeus' e-Merchandise solution in five major markets. By adopting e-Merchandise to provide advanced shopping capabilities on their website, Thai Airways has increased online domestic bookings by 200% over three months and set a target to quadruple its online bookings by year end 2009.

Khun Danuj Bunnag, Vice President, Marketing Planning and Revenue Management, Thai Airways, said, “Since 2000, we have also been working with Amadeus to continuously improve the online user experience and functionality that we offer to customers through our website. As we strive to meet our ambitious online objectives it is essential to work with a partner who understands our business and has extensive experience in maximising the value of the online channel. The results we have seen so far from Amadeus are outstanding, both in terms of 200% growth in online bookings as well as the improvements in our look-to-book ratio of 62%.”

Damian Hickey, Vice President, Airline Business Group, Amadeus, added, “Today’s traveller is increasingly turning to the internet for travel information and to make flight bookings. Thai Airways understands the need to employ progressive technologies to address these changing passenger trends and drive their business success. With the Amadeus e-Merchandise Solution, Thai Airways has not only enhanced the online experience for website visitors, but also prompted strong growth in online bookings.”

Thai Airways joins some of the world’s leading airlines - including 10 of its global alliance partners - that rely on Amadeus for their e-Merchandise needs such as Air Canada, Lufthansa, SAS, Spanair, Singapore Airlines, Turkish Airways and US Airways.

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