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Jumeirah
has appointed Personal Hotel Consulting (PHC) and Hotel International Partners (HIP) to head up its sales efforts in South America.
Based in Buenos Aires and Sao
Paolo respectively, PHC and HIP are independent companies providing a full range of sales and marketing
services for luxury class hotels and resorts around the world, and have been in the market for 10 years.
PHC and HIP will focus on positioning the Jumeirah brand and execute Jumeirah’s sales efforts towards meeting planners and incentive
companies, as well as groups representing leisure and corporate travellers in primary markets in South America.
With five-star hotels and resorts in Dubai, London, New York – and soon in Shanghai – Jumeirah is turning its attention to the South American
market. The group has recently been appointed to manage a luxury lifestyle resort dedicated to polo and equestrian sports, located in Argentina.
The Jumeirah Culu Culu Polo Resort will be located in Lobos, a 30-minute ride from Argentina’s Ezeiza International Airport and just one hour
away from Buenos Aires.
Apo
Demirtas, Chief Sales and Marketing Officer for Jumeirah, said, “We have identified the Americas as one of our key geographical
growth areas. Some of our properties, such as the Burj Al
Arab, the world’s most luxurious hotel, are well known across South America; our
partnership with PHC and HIP will now help us in spreading our promise to
Stay Different™ in dynamic markets such as Argentina and
Brazil.”
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