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Sydney has won its third major conference in as many weeks, adding a A$15.6 million insurance congress to its June score card.
The Asia Pacific Life Insurance Council (APLIC) Congress which will take
place in 2011, is expected to attract 8000 delegates.
The congress is the largest Asian event secured by the
Sydney Convention and Visitors Bureau
(SCVB) this financial year and the largest annual insurance conference held in the
Asia Pacific region.
It comes on the heels of Sydney's successful bids to stage the World Conference on Lung Cancer for up to 8000 delegates in 2013, an event
worth an estimated A$19.2 million, and the XXXII International Congress of Audiology for 1600 delegates in 2014, worth A$8.8 million.
Together, the three events secured this month are worth an estimated A$43.6 million to the local economy.
Since 2004 the SCVB has secured 44 events from Asia, including 10 events this financial year.
The APLIC Congress is the flagship event of the
Asia Pacific Financial Services Association, bringing together industry leaders and insurance professionals from across the
Asia Pacific region to share insight and skills.
Up to half of delegates at the Sydney event will be participating in company incentive programs and are expected to enjoy extensive touring
activities before and after the congress.
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