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Best Western
International has partnered with Abacus, a leading travel and leisure
facilitator in Asia Pacific. Abacus provides a fully integrated one-stop service for all travel booking needs, including airline, hotel, car rental, cruise and insurance.
“Abacus-connected travel agents can book Best Western worldwide
hotels through Abacus Hotel, the hotel booking facility in the GDS. We can now work closely with Abacus on hotel marketing campaigns, leveraging on their wide network of over 15,000 agency locations in 24
markets,” says Chris Chen, Best Western Regional Marketing Services Manager.
“The Abacus BAR program not only helps the hotel manage its yield and maintain its product parity drive through all online
channels, it also ensures Abacus agent’s ability to offer its customer the best available product offered by the hotel within a single POS, without the need to
search through multiple channels. Abacus is continuously looking for ways to help travel agents stay relevant and bringing in more
relevant travel content to our agents will ensure new revenue source to our agents, hotel bookings being a basic add-on to air
tickets,” said Patrick Lai - Abacus’ Vice-President for North Asia and Content Marketing.
“This program will help to boost revenue to our hotel members at Best Western. With an increasing awareness and reliance of hotel
promotions and bookings on GDS, Best Western’s step to partner Abacus is another step to widen our network of distribution”
added Glenn de Souza, Vice President and head of Best Western International Asia office.
Best Western International Asia is currently operating over 120 properties in 14 countries throughout Asia. The hotel chain is aiming to add
200 hotels to its Asia portfolio by 2010 while remaining one of the industry's most reputable and recognizable brands.
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