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Deccan,
one of India's fastest-growing low cost airlines, is now able to market and sell all its flights on the Amadeus system. Travel agents will
benefit from having access to all Deccan availability and fare classes.
Amadeus
has fully integrated Deccan into the GDS booking procedure making it available on the main screen to compete alongside Full Service Carriers, which means travel agents using the Amadeus booking
platform do not have to change their established practices to book Deccan. This
should save time for agents, improve their productivity and expand Deccan's offerings of affordable fares and value added facilities to millions of
travellers.
Ramki Sundaram, Officiating CEO at Deccan
said, "Given the inherent dynamism of the Indian market, we believe aggressive technology
adoption is imperative for airlines focused on staying ahead of the growth curve. We have constantly endeavoured to move up the value
chain with respect to distribution channels. Our adoption of Amadeus solutions will improve our distribution network while making available
differentiated services to our widening consumer base."
David Brett, President, Amadeus Asia Pacific,
added "The LCC [Low Cost Carrier] market accounts for 12% of all flights and all seats within
Asia Pacific. In
India the LCC sector is thriving, and as per the Centre for Asia Pacific Aviation's (CAPA) Outlook report 2007, it is expected to achieve a market
share of 70% by 2010 - one of the highest in the world. To maximise the possibilities of such a lucrative market, Deccan can now
use Amadeus' system to reach thousands of existing and potential travellers through its multi-channel network, giving Deccan customers
greater choice."
See
other recent news regarding:
Airlines,
Aviation,
Hotels,
Amadeus,
GDS,
Deccan
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