increasingly favouring car and train travel - this is one of the findings of the ITB World Travel Trends Report, conducted by the consultants IPK
International and commissioned by the ITB Berlin. In Europe, between January
and August 2008, holiday trips by car and train increased by 5% compared with the same period in 2007. At 50%, air travel still retains a larger
share than car travel, which stands at around 30%.
Dr. Martin Buck, Director of the Competence Center Travel & Logistics at Messe Berlin, and responsible for the global travel industry’s
largest trade show, said, “This year, the long-standing preference of holidaymakers for air travel has come to an end for the first time. This is a remarkable
development, particularly in view of the record fuel prices this summer.”
According to the ITB World Travel Trends Report this slump in air travel growth can be mainly attributed to the price increases charged by
airlines due to the higher cost of kerosene. “However, the inconvenience experienced by passengers as a result of increased security measures
and flight delays has contributed to airline travel becoming less attractive of late,”
According to the
report, 2008 was the first year that the market share occupied by low-cost airlines contracted. In
relation to 2007 holiday flights with low-cost airlines fell by 1%. By contrast, flights with so-called traditional carriers rose by
3%. Currently, low-cost airline flights retain a 36% share of the markets in which the survey took place, with traditional carriers making
up 64%. Martin Buck pointed out however, “it is becoming increasingly clear that there are barely discernible differences between low-cost airlines
and carriers operating a traditional airline business.”
The rising popularity of travel by train in the first eight months of 2008 can also ascribed to higher flight prices, delays, and the inconvenience
experienced by passengers at airports. Furthermore, with Europe boasting modern high-speed trains and rail services now becoming attractive
again, air travel has forfeited part of its market share.
The ITB Berlin
Convention 2009 will also be examining how attractive different types of
transport are. Leading representatives of various forms of transport will be discussing the impact of oil prices on leisure-time mobility at the ITB
Future Day on Wednesday, 11 March. Afterwards, at the “ITB Berlin Message”, Rolf
Freitag of IPK International will present the latest data forecasting global travel trends.
The ITB World Trends Report summarises the most important findings of the annual Pisa Forum.
The report is based on the assessments of
more than 60 tourism experts from 30 countries, on an IPK trend analysis in leading source markets undertaken specifically for the forum, and
on core data supplied by the World Travel Monitor, recognised as one of the largest ongoing surveys on global travel trends in over 50 source
other recent news regarding:
Trade Shows, Train,