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Mr.
Greg Muir has been appointed as Chairperson of the New Zealand Tourism Board.
Mr Muir is currently the Executive Chairman of Pumpkin Patch Ltd. Prior to this he was CEO of The Warehouse. He replaces Wally Stone who has
held the position of Chair since April 2002.
The Minister said Mr Muir brings excellent leadership and international marketing skills to the position.
The New Zealand Tourism Board, or Tourism New Zealand as it is more commonly known, is responsible for ensuring New Zealand is marketed
internationally as a visitor destination in order to maximise the long term benefits for New Zealand.
The Board Chairperson is charged with leading the Board to provide long term strategic guidance to Tourism New Zealand, ensure all statutory
requirements are met and ensure interagency relationships are well managed.
New
Zealand Tourism Minister Damien O’Connor said, "Greg comes into the role at a time that is challenging for the tourism industry. As international oil and food prices are on the rise, our ability to
compete with other countries will depend on delivering a better product than our competitors and marketing that to the rest of the world. As a
country we need to rise to the challenge and I am confident that Greg will be a strong leader who will establish a fresh, clear direction for the
Board in doing that. I look forward to working closely with him."
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