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Frances Koh
has been appointed as the new Marketing Communications Manager of Pan Pacific Hotels and Resorts.
Frances
will report to Pan Pacific Hotels and Resorts' Senior Vice President of Sales and Marketing, Kevin
Croley. She is tasked with the development and implementation of internal and external brand
communications strategies for the fast expanding hotel group across the Pacific region including Pan Pacific Serviced Suites, the newly
launched luxury extended-stay brand.
Frances began her career in hospitality five years ago, and has since accrued substantial regional experience and expertise in the field of
Marketing Communications. She was most recently the Marketing Communications Manager of Hilton Singapore where she was
responsible for development of the hotel’s rebranding and marketing communications campaigns.
Prior to
the Hilton Singapore, Frances was based in Macau under Wynn Resorts Limited, where she was instrumental in the hotel and casino’s
launch in Asia and oversaw the rollout of its regional brand marketing strategies in the Communications department. In China,
she was also part of the pre-opening team as Assistant Marketing Communications Manager at Four Points by Sheraton Shenzhen, which
was the first Four Points by Sheraton brand to debut in China, under Starwood Hotels & Resorts Worldwide.
After graduating from Singapore’s Temasek Polytechnic with a Diploma in Hospitality Management, Frances advanced her studies at the
University of Melbourne in Australia where she earned her Bachelor of Commerce specializing in International Marketing.
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