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Jin Air, which was tentatively known as Air Korea,
has unveiled its corporate name, branding, corporate image, and employee uniform.
The name Jin Air holds several meanings. It comes from a Chinese character, pronounced ‘jin’ in Korean, which means ‘true’ or ‘genuine’. It can also be interpreted as ‘jeans’ which will be a part of Jin Air’s staff uniforms, which represent Jin Air’s ambition of providing practical, easy-to-reach yet value-added travel experience to
the public.
“Jin Air’s goal is to provide safe and convenient services to our valuable customers,”
said Jae Kun Kim, CEO of Jin Air. “We will
exhibit a new airline operation model, positioning Jin Air as a premium short-haul
carrier.”
Jin Air
is expected to start operations on domestic
routes within Korea in mid-July.
Jin Air’s master brand logo is a butterfly with blue and purple wing on bright green background, with an aircraft cleverly center-placed. The
butterfly signifies Jin Air’s service philosophy to assist customers to fly as lightly as a butterfly whenever and wherever they want to.
The body of the aircraft, initially a Boeing 737-800, will be painted silver with tails in Jin Air green bearing the butterfly logo.
Jin Air’s slogan is ‘Fly, better fly - Jin Air’, indicating Jin Air’s
goal of providing better flight services while reminding customers of the butterfly logo and spirit.
JINI, flying with Jin Air.
Jin Air calls its employees ‘JINI,’ reminiscent of Aladdin’s magical genie. JINI Pilots and JINI Flying Mates will serve the customers in the air,
while JINI Ground Staff will meet customers before and after flights.
Jin Air employee uniforms
comprise jeans, t-shirts and jackets.
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