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Emirates Airline's 16,000-plus uniformed staff are to be given a sharper, more business-like look with the introduction of a brand new
uniform.
Carrying forward the strongest components of the existing iconic outfit, the new, stylish and contemporary look will be unveiled when the
airline receives its first Airbus
A380s over the next months. The cabin crew assigned to Emirates’ flagship aircraft will be the first to wear the new
uniform.
The current beige and red female uniform
is easily recognised by travellers around the world each day, as Emirates' cabin crew members travel throughout
the airline's international network of 99 destinations in over 60 countries.
But now, as a result of a two year project, the crew look is being modernised, in line with the massive investment taking place across the
rest of the carrier's onboard and on-the-ground product.
Terry Daly, Emirates’ Divisional Senior Vice President, Service Delivery,
said, “The Emirates uniform has been the same since 1997, with a
few tweaks here and there. In this new design we have addressed style, comfort, the suitability for different climates – for cabin crew and
ground staff – and managed to retain the iconic and instantly recognizable hallmark of our uniform worldwide.”
“I'm immensely proud of the in-house team from Emirates who worked with UK based uniform supplier Simon Jersey
plc. Using a catalogue approach with mix and match items, they have produced a superb uniform that can be adapted to suit different
environments and climates. This is vital when the conditions on the ground for staff can vary from Sao Paulo in Brazil to Newcastle in
England to Hong Kong in Asia,” Mr Daly added.
The most noticeable elements of the new uniform, on the women's side, include beige piping detail on the new red hat, subtle red pin
stripes throughout, more fitted, chic blouses and eye catching, red kick-pleats in the skirts.
Male cabin crew members will wear a chocolate brown suit, also featuring pinstripes, with a cream shirt and a caramel, honey and red tie.
The new uniform will have its first public outing on July 28th, when
Emirates receives its first A380 aircraft during a grand delivery ceremony
at an Airbus facility in Hamburg.
Emirates’ A380 cabin crew will be the first to wear the uniforms onboard, with a full roll out across all 16,000 cabin crew and uniformed
ground staff expected to be completed by May 2009.
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